Latest
Jan
30
Beyond Fivetran: How to Cut Costs and Boost Efficiency
Beyond Fivetran: How to Cut Costs and Boost Efficiency. Put Your Data to Work! Reactor onboards your data – cleans it, well-defines it, and models it for generative AI, analytics, and activation
6 min read
Apr
19
HELP! Solution Design
The SC/SA is a solution designer and an advocate for the client - there are two functions: Pre-sales and
11 min read
Apr
15
The Leaky Bucket: ARR(Truth) or NRR(Tell)?
I've just gone through a thought exercise based on some questions I get asked about Sales and Customer
11 min read
Apr
04
Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
23 min read
Apr
01
My Journey with Tactical Asset Allocation
Many people who know me know I am passionate about how money works. It's the oldest concept on
33 min read
Feb
10
How not to get a job!
Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
21 min read
Feb
06
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer
16 min read
Jan
06
Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP
For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies.
14 min read
Dec
28
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
9 min read
Dec
06
DMP, Clean Rooms, CDP: Yada yada yada.
What is the difference between DMP, CDP, and Clean room platforms?
21 min read