Latest
Apr
19
HELP! Solution Design
The SC/SA is a solution designer and an advocate for the client - there are two functions: Pre-sales and
11 min read
Apr
15
The Leaky Bucket: ARR(Truth) or NRR(Tell)?
I've just gone through a thought exercise based on some questions I get asked about Sales and Customer
11 min read
Apr
04
Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
23 min read
Apr
01
![My Journey with Tactical Asset Allocation](/content/images/size/w750/2024/04/photo-1607863680198-23d4b2565df0.jpeg)
My Journey with Tactical Asset Allocation
Many people who know me know I am passionate about how money works. It's the oldest concept on
33 min read
Feb
10
![How not to get a job!](/content/images/size/w750/2024/02/photo-1504805572947-34fad45aed93.jpeg)
How not to get a job!
Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
21 min read
Feb
06
![Crafting the Future: CRM/CDP Strategies for 2024](/content/images/size/w750/2024/02/photo-1516715094483-75da7dee9758.jpeg)
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer
16 min read
Jan
06
Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP
For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies.
14 min read
Dec
28
![Strategy vs. Tactics: Warfare or Marketing, Oooff...](/content/images/size/w750/2023/12/photo-1620632889724-f1ddc7841c40.jpeg)
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
9 min read
Dec
06
![DMP, Clean Rooms, CDP: Yada yada yada.](/content/images/size/w750/2023/12/photo-1669101602124-f5b78895d91c.jpeg)
DMP, Clean Rooms, CDP: Yada yada yada.
What is the difference between DMP, CDP, and Clean room platforms?
21 min read
Nov
28
![Introduction to Standardized Data Models](/content/images/size/w750/2023/11/photo-1519389950473-47ba0277781c.jpeg)
Introduction to Standardized Data Models
What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
5 min read