Apr
04
Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
23 min read
omnichannel
Dec
28
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
9 min read
Oct
29
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s
21 min read
Oct
11
Oh No, Data Strategies: For Data-Driven Enterprises
Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.
22 min read
Oct
05
Part 3: Identity Resolution - What is Identity-Driven Marketing?
Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
14 min read
Sep
09
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World
Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
8 min read
Aug
22
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences
A continuation of Part 1 and Part 2
Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences
As
10 min read
Aug
20
Part 2: Personalization: The Role of Omnichannel Marketing
Continuation from Part 1...
Introduction
Building upon the foundation in the first part of this article series, we explored the
9 min read