The Leaky Bucket: ARR(Truth) or NRR(Tell)?
I've just gone through a thought exercise based on some questions I get asked about Sales and Customer
Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
How not to get a job!
Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
Introduction to Standardized Data Models
What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s
