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Aug
08

A CDP Checklist - NO!

An all-encompassing look at Enterprise Data Management for Marketing Technologists that need a clear context for the components required to support robust marketing operations in a multi-dept, multi-faceted, and large enterprise.
15 min read
Aug
07

The Evolution of Data Layers: Transitioning from Traditional to Event-Driven Models

An in-depth examination of the fundamental shift in data layer design and its implications for future-proof data collection Opening Summary
9 min read