Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
Topic
omnichannel
A collection of 8 issues
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and tactical defense against digital and radio frequency exploitation from radars targeting us and how they would be deployed. It was the "Big Data" of the time. This experience
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s super hard. It's all about making the content feel like a cozy chat with each customer, knowing what ticks for them - and making sure the data and
Oh No, Data Strategies: For Data-Driven Enterprises
Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.
Part 3: Identity Resolution - What is Identity-Driven Marketing?
Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World
Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences
A continuation of Part 1 and Part 2
Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences
As we continue our exploration of personalization strategies in the healthcare and life sciences industry, it's essential to revisit the key frameworks discussed in Parts 1 and 2: omnichannel
Part 2: Personalization: The Role of Omnichannel Marketing
Continuation from Part 1...
Introduction
Building upon the foundation in the first part of this article series, we explored the evolution of personalization and its impact within multi-channel marketing; we now shift our focus to omnichannel personalization within Life Sciences, Healthcare, and Health Insurance. I will add other industries for