Travis G's Blog

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CDP

A collection of 15 issues

The Leaky Bucket: ARR(Truth) or NRR(Tell)?

I've just gone through a thought exercise based on some questions I get asked about Sales and Customer Success that I think you'll find relevant, especially if you're steering your software company towards that sweet spot of viral growth without becoming another SaaS cautionary

Why CDPs aren't Personalization Platforms

CDPs are not Personalization Platforms. Stop lying about it.

How not to get a job!

Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?

Crafting the Future: CRM/CDP Strategies for 2024

Introduction Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer engagement and data management. As we move into 2024, it becomes important to revisit and build upon the core concepts of CRM/CDP integration, setting the stage for an era

Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP

For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies. Customer Data Platforms (CDPs) have become the new go-to solution, offering a centralized repository for customer information. However, as the market dynamics shift towards more agile and adaptive models, new

Strategy vs. Tactics: Warfare or Marketing, Oooff...

In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and tactical defense against digital and radio frequency exploitation from radars targeting us and how they would be deployed. It was the "Big Data" of the time. This experience

DMP, Clean Rooms, CDP: Yada yada yada.

What is the difference between DMP, CDP, and Clean room platforms?

Introduction to Standardized Data Models

What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?

AI Data Control Planes and Omnichannel Personalization

In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s super hard. It's all about making the content feel like a cozy chat with each customer, knowing what ticks for them - and making sure the data and

Oh No, Data Strategies: For Data-Driven Enterprises

Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.