Martech

Aug
22
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

A continuation of Part 1 and Part 2 Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences As
10 min read
Aug
20

Part 2: Personalization: The Role of Omnichannel Marketing

Continuation from Part 1... Introduction Building upon the foundation in the first part of this article series, we explored the
9 min read
Aug
11

Part 1: Personalization: Unveiling the Power of Omnichannel vs. Multi-channel Strategies

Multiple-part article that discusses Multi-channel and Omnichannel marketing strategies for consistent personalization.
7 min read
Aug
08

A CDP Checklist - NO!

An all-encompassing look at Enterprise Data Management for Marketing Technologists that need a clear context for the components required to support robust marketing operations in a multi-dept, multi-faceted, and large enterprise.
15 min read