Beyond Fivetran: How to Cut Costs and Boost Efficiency
Beyond Fivetran: How to Cut Costs and Boost Efficiency. Put Your Data to Work! Reactor onboards your data – cleans it, well-defines it, and models it for generative AI, analytics, and activation
Topic
Data Strategy
A collection of 7 issues
HELP! Solution Design
The SC/SA is a solution designer and an advocate for the client - there are two functions: Pre-sales and Post-sales. Typcially the Pre-sales roles are the Solutions Consultants and the Post-sales are Solution Architects. However, the architecture spans the entire customer lifecycle. The two roles can create some conflict
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer engagement and data management. As we move into 2024, it becomes important to revisit and build upon the core concepts of CRM/CDP integration, setting the stage for an era
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and tactical defense against digital and radio frequency exploitation from radars targeting us and how they would be deployed. It was the "Big Data" of the time. This experience
Introduction to Standardized Data Models
What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s super hard. It's all about making the content feel like a cozy chat with each customer, knowing what ticks for them - and making sure the data and
Oh No, Data Strategies: For Data-Driven Enterprises
Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.