CDP

Oct
05

Part 3: Identity Resolution - What is Identity-Driven Marketing?

Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
14 min read
Sep
18

Part 2: Identity Resolution: A Dive into Technologies and Approaches

A Dive into Martech Identity Resolution Technologies and Approaches for Customer Data Platforms.
17 min read
Sep
09
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World

Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World

Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
8 min read
Aug
22
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

A continuation of Part 1 and Part 2 Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences As
10 min read
Aug
08

A CDP Checklist - NO!

An all-encompassing look at Enterprise Data Management for Marketing Technologists that need a clear context for the components required to support robust marketing operations in a multi-dept, multi-faceted, and large enterprise.
15 min read