Why CDPs aren't Personalization Platforms
CDPs are not Personalization Platforms. Stop lying about it.
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My Journey with Tactical Asset Allocation
Many people who know me know I am passionate about how money works. It's the oldest concept on the planet and one of the most complex man-made mechanisms. Many think of money simply: a transaction to buy or sell something, save and invest, or get paid for work.
How not to get a job!
Let's talk about revenue and growth models just a little bit. How does ISV interact with the large companies in their ecosystems and build revenue streams?
Crafting the Future: CRM/CDP Strategies for 2024
Introduction
Integrating Customer Relationship Management (CRM) and Customer Data Platforms (CDP) represents a pivotal evolution in how businesses approach customer engagement and data management. As we move into 2024, it becomes important to revisit and build upon the core concepts of CRM/CDP integration, setting the stage for an era
Unleashing the Power of Agility: The Benefits of a Composable vs. Non-Composable CDP
For Fortune 5000 companies, the stakes are exceptionally high in harnessing the power of customer data to drive marketing strategies. Customer Data Platforms (CDPs) have become the new go-to solution, offering a centralized repository for customer information. However, as the market dynamics shift towards more agile and adaptive models, new
Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and tactical defense against digital and radio frequency exploitation from radars targeting us and how they would be deployed. It was the "Big Data" of the time. This experience
DMP, Clean Rooms, CDP: Yada yada yada.
What is the difference between DMP, CDP, and Clean room platforms?
Introduction to Standardized Data Models
What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s super hard. It's all about making the content feel like a cozy chat with each customer, knowing what ticks for them - and making sure the data and
Oh No, Data Strategies: For Data-Driven Enterprises
Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.