Latest

Oct
29

AI Data Control Planes and Omnichannel Personalization

In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s
21 min read
Oct
11
Oh No, Data Strategies: For Data-Driven Enterprises

Oh No, Data Strategies: For Data-Driven Enterprises

Explore a unified data strategy for enterprises! Dive into cohesive ideas about creating a CoE roadmap to become a more data-driven organization.
22 min read
Oct
05

Part 3: Identity Resolution - What is Identity-Driven Marketing?

Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
14 min read
Sep
18

Part 2: Identity Resolution: A Dive into Technologies and Approaches

A Dive into Martech Identity Resolution Technologies and Approaches for Customer Data Platforms.
17 min read
Sep
09
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World

Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World

Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
8 min read
Aug
22
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

A continuation of Part 1 and Part 2 Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences As
10 min read
Aug
20

Part 2: Personalization: The Role of Omnichannel Marketing

Continuation from Part 1... Introduction Building upon the foundation in the first part of this article series, we explored the
9 min read
Aug
11

Part 1: Personalization: Unveiling the Power of Omnichannel vs. Multi-channel Strategies

Multiple-part article that discusses Multi-channel and Omnichannel marketing strategies for consistent personalization.
7 min read
Aug
08

A CDP Checklist - NO!

An all-encompassing look at Enterprise Data Management for Marketing Technologists that need a clear context for the components required to support robust marketing operations in a multi-dept, multi-faceted, and large enterprise.
15 min read
Aug
07

The Evolution of Data Layers: Transitioning from Traditional to Event-Driven Models

An in-depth examination of the fundamental shift in data layer design and its implications for future-proof data collection Opening Summary
9 min read