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Travis Giffin

https://travisgiffin.com

Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World

Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"

Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences

A continuation of Part 1 and Part 2 Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences As we continue our exploration of personalization strategies in the healthcare and life sciences industry, it's essential to revisit the key frameworks discussed in Parts 1 and 2: omnichannel

Part 2: Personalization: The Role of Omnichannel Marketing

Continuation from Part 1... Introduction Building upon the foundation in the first part of this article series, we explored the evolution of personalization and its impact within multi-channel marketing; we now shift our focus to omnichannel personalization within Life Sciences, Healthcare, and Health Insurance. I will add other industries for

Part 1: Personalization: Unveiling the Power of Omnichannel vs. Multi-channel Strategies

Multiple-part article that discusses Multi-channel and Omnichannel marketing strategies for consistent personalization.

A CDP Checklist - NO!

An all-encompassing look at Enterprise Data Management for Marketing Technologists that need a clear context for the components required to support robust marketing operations in a multi-dept, multi-faceted, and large enterprise.

The Evolution of Data Layers: Transitioning from Traditional to Event-Driven Models

An in-depth examination of the fundamental shift in data layer design and its implications for future-proof data collection Opening Summary As digital businesses evolve, so does the need for sophisticated data collection methodologies. Today, a 'data layer' concept is integral to digital analytics, web personalization, and many marketing

An Investing Story: My “Aha Moment”

Originally published in Sept2022 I began my investment journey three decades ago at 27y.o. in 1996. I was in significant debt then; my net worth was negative $100k. Over the years, I tried various traditional investment approaches, but none worked in the long run. The 60/40, 70/30,