Strategy vs. Tactics: Warfare or Marketing, Oooff...
In my days as an Electronic Warfare Engineer in the US Navy, I learned the critical importance of strategic and
Introduction to Standardized Data Models
What is a common or standard data model? How does it help marketers and the business achieve growth using a CDP?
AI Data Control Planes and Omnichannel Personalization
In the marketing world we're living in, getting omnichannel personalization right is the real deal, but it’s
Part 3: Identity Resolution - What is Identity-Driven Marketing?
Identity Resolution - What is Identity-Driven Marketing? Deeper dive into identity resolution to uncover a game changer that revolutionizes marketing personalization strategies in today's era.
Part 2: Identity Resolution: A Dive into Technologies and Approaches
A Dive into Martech Identity Resolution Technologies and Approaches for Customer Data Platforms.
Part 1: Identity Resolution: Navigating the Landscape for Marketing in the Modern World
Part 1: Navigating the Identity Resolution Landscape for Marketing in the Modern World - The critical elements to grasp the concept of identity resolution. The quest for a "single view of the customer"
Part 3: Personalization: Omnichannel Checklists for Health and Life Sciences
A continuation of Part 1 and Part 2
Practical Implementation: Navigating Omnichannel vs. Multi-Channel in Healthcare and Life Sciences
As
Part 2: Personalization: The Role of Omnichannel Marketing
Continuation from Part 1...
Introduction
Building upon the foundation in the first part of this article series, we explored the
